Head of Digital Marketing

Company: Dalvkot Utility Enterprises Private Limited

Department: Digital Marketing

Location: Bangalore, Karnataka

About the Company

Dalvkot Utility Enterprises Private Limited is a diversified organization engaged in multiple sectors including Pharmacy, IT, E-commerce, Healthcare, and Education. The company is committed to delivering quality services and innovative solutions across its business verticals. With a growing focus on digital platforms, Dalvkot aims to strengthen its online presence, enhance customer engagement, and drive business growth through strategic digital marketing initiatives.

Responsibilities

• Develop and implement the company’s digital marketing strategy aligned with overall business objectives.
• Plan, execute, and optimize digital campaigns across channels such as SEO, SEM, social media, email marketing, content marketing, and display advertising.
• Monitor campaign performance, analyze data, and optimize strategies to improve ROI and lead generation.
• Lead and manage the digital marketing team, ensuring effective task allocation, performance monitoring, and professional development.
• Collaborate with internal teams including design, content, technology, and business units to ensure integrated marketing initiatives.
• Track key performance indicators such as website traffic, engagement, conversions, and campaign effectiveness.
• Prepare periodic reports and present insights and recommendations to senior management.
• Manage digital marketing budgets and ensure efficient utilization of resources.
• Coordinate with external agencies, partners, and vendors to support campaign execution and digital initiatives.
• Stay updated with emerging digital marketing trends, tools, and technologies.

Skills

• Strong knowledge of SEO, SEM, PPC advertising, social media marketing, and content marketing.
• Proficiency in digital tools such as Google Analytics, Google Ads, Meta Ads Manager, and marketing automation platforms.
• Strong analytical and data interpretation skills for campaign optimization and decision making.
• Leadership and team management capabilities with experience in handling cross functional teams.
• Excellent project management and organizational skills.
• Effective communication and presentation abilities.
• Strategic thinking and problem-solving mindset.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• MBA or postgraduate qualification in Marketing or Digital Marketing preferred.
• 10–12 years of experience in digital marketing with proven experience in managing digital campaigns.
• Minimum 3–5 years of experience in a managerial or leadership role.
• Demonstrated experience in handling multi-channel digital marketing strategies and performance optimization.